KNOWLEDGE

Knowledge.io began as a concept for rewarding and celebrating knowledge. Everyone possesses knowledge, and is shaped through their individual life experiences, but opportunities to share, showcase, and receive the benefit of one’s own knowledge can be scarce for most people. Knowledge.iointroduces a platform to applaud and reward users for sharing their knowledge. Knowledge.io proposes a platform that will enable its participants to attain an immediate reward and validation through gamified learning, verification of expertise, and cutting-edge ad tech based technology. Knowledge.io is a multifaceted platform with forward thinking crypto technology, creating a user centric approach to information gathering and persona building.

Knowledge.io leverages blockchain technology in two manners: to implement its Knowledge token as a source of value, and to store information of value to advertisers, educators, enterprises and other users in a transparent manner that gives confidence to all parties involved. Blockchain technology and the Knowledge.io platform facilitate the valuation of knowledge and the exchange of value in view thereof.

THE KNOWLEDGE GRAPH ECOSYSTEM:

At the core of the Knowledge.io platform is the Knowledge Score. Knowledge Scores and associated user personas will track and measure the user’s knowledge on a vast set of topics.
Through integration with the IKL platform, educators, employers, advocates, and others can value and exchange knowledge through voluntary or gamified interactions.
The data curated in conjunction with Knowledge Scores will tell stories and identify opportunities in a way that has never been possible before.
Data miners, marketplaces, enterprises, advertisers and other third parties can use these Knowledge Scores as actionable intelligence to target and incentivize both digital and brick & mortar campaigns.

KNOWLEDGE SCORE:

Understanding the Knowledge Score of audience segments within the Knowledge Funnel allows advertisers to craft knowledge-appropriate messages for potential and current customers.
Advertisers see the progression of Knowledge Scores over time and plan for more productive communications with their audiences.
Knowledge Stars help to shape success within the Sellers Marketplace. Discover and engage them as product reviewers and expert content creators for your brand.

KNOWLEDGE TOKENS:

Data pools that interact with the Knowledge.io platform are rewarded with tokens for contributing knowledge.
Knowledge tokens are disbursed proportionally as a reward for sharing or generating knowledge.
The Knowledge token is mined not by cryptographic hashing, but by solving questions from which Knowledge Scores can be developed, or by usage of websites and apps that have some associated knowledge value.

MARKETPLACE:

The Knowledge.io platform provides an online Seller Marketplace offering advertiser products and services available in exchange for Knowledge tokens.
Ecommerce stores and their products are linked to advertiser campaigns and content within the Knowledge.io platform.
In order to jumpstart the Marketplace and ensure users can enjoy tokens earned, we have established relationships with merchants that will provide a catalog of 300,000 products.

Q&ADS KNOWLEDGE SCORE TARGETING:

Advertisers can target users with Knowledge Scores about topic sets related to their products and services.
Educate audiences about your products and services and measure the user’s level of understanding.
Get answers to questions you’ve only previously dreamed of, at scale!
Craft the most appropriate messages to communicate with users at different stages of the Knowledge Funnel using the Q&Ads platform.
Advertisers can target users with Knowledge Scores about topic sets related to their products and services.
Educate audiences about your products and services and measure the user’s level of understanding.
Get answers to questions you’ve only previously dreamed of, at scale!